MARKETING
“It’s only good marketing,
if the gain has been proven to outweigh the cost.”
-Charles Caprarella
Just because
it is elaborate does not mean that it is going to be effective. Many,
many costly books and programs are available on the subject and are, as
you may already know, mostly ineffective.
Tracking your ads and your marketing efforts is
essential to your bottom line.
I have found that the most effective marketing
is good old-fashioned called calling, door knocking, mass-mailings and
taking people to lunch. Don’t be fooled by so called marketing breakthroughs.
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Animations from a1
clipart archive and Animation
Factory.
The music playing is the 'Courante' second movement of
"Violin Partita No.2 in D Minor" (BWV 1004) by J.S. Bach. It was
acquired from Dave's J.S.
Bach Page and was sequenced by David
J. Grossman.