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PERSONALITY TRAITS

The following is information being taught by Charles Clark, 111.

He believes that you can categorize people’s personalities into four different groups:  the owl, the bull, the lamb and the tiger.  The comparisons to the animals are in direct correlation with that animal’s demeanor.  This subject has made me thousands of dollars.  Learn it and you will master people and your trade!

It is important to know the personality traits (how people are wired) of your customers so you will know how to approach them and what sales techniques will be most effective.  Many people could be a combination of a few traits, but most have a dominant one.  On the following pages the adjective describes what they are and the hot buttons are some clues on how to get them to like you and sell them.  It will take extreme thought.  Good luck and use this as a reference guide.

Animations from  a1 clipart archive and  Animation Factory.
The music playing is "'Concerto in G minor after Telemann" (BWV 985) by J.S. Bach (keyboard transcription).  It was acquired from Dave's J.S. Bach Page and was sequenced by John Sankey.