Your attitude can be your worst enemy or best friend. Master it and the world is yours. Let it control you and your worst nightmares will come true.
                                                        -Charles Caprarella


 
 

The philosophy of  SELLING

By Charles Caprarella



A one of kind book, packed with knowledge that will help salespeople obtain the success they desire.
 
 

Contents

Foreword

Introduction

Attitude
Follow-up 
Show-up
Relationships 
Like People
Health
Reading
Advice 
Risk
After the Sale
Goal Setting
Exposure
Be a Chameleon
Energy
Promises
Gathering Information
Time Wasters
Ask for the Sale
Build Value
Feature Benefit Selling
Tie Downs
Sales Calls
Look Good
Customer Service
POU
Delegation
Work Smarter, Not Longer
Discipline
Computers
Who Are You?
Technology
Boredom
Humor
Fewer Words
Organization
How to Discipline Someone (Managers)
Structure
Be On Time
Experience

PERSONALITY TRAITS

 Personality Traits
 The Owl
 The Bull
 The Lamb
 The Tiger

AND THERE'S MORE...

 Your Competition
 Enthusiasm
 Honesty
 Bragging
 Mean Boss
 Negative Loved Ones

 MANAGERS and OWNERS (but to be read by all)

 Long Hours
 Paperwork
 Company Structure
 Sales Awards
 Interviews
 Receptionist
 Yelling
 Emphasize Prospecting Over All Else
 Marketing
 
 

 Conclusion

      The music playing is "Fugue in G Major" by J.S. Bach.  It was sequenced by Gary Bricault and found at Dave's J.S. Bach Page.

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